Gone are the days when you had to crawl out of your bed to have a bite of your favorite food from your restaurant. Thanks to the fast home delivery option, food from anywhere can reach your doorsteps packed with freshness and taste. The biggest contribution to empowering the food delivery system goes to delivery apps – Zomato & Swiggy.
These food tech companies have changed the way food was perceived in India. Now, if you want to enjoy food from your favorite restaurant, all you need to do is order it on these apps and it will be delivered to you as fast as possible. No matter the time of the day or your location, you can order food delivery from almost any café or restaurant of your choice. There are many other companies that are operating in the food delivery niche, but Zomato & Swiggy has made it to the top.
Now, while choosing between Zomato and Swiggy can be easy for customers, the choice between the two is often challenging for restaurants. Both applications are at the top when it comes to quality of services, popularity, and delivery network. These apps hold solid competition and are almost the same when a deep comparison is done.
So, how do you choose the best delivery partner for your food business? Well, several aspects make a difference between the two. In this post, we shall discuss all the key details of these two delivery companies to help you make an informed decision.
Started in 2008, Zomato is a Delhi-based company. It was formerly named Foodiebay which was changed to Zomato in the year 2010. Zomato has a global delivery network and is successfully running in more than 24 countries and 10000+ cities around the globe. Zomato acquired UberEATS in India which took its market share to 52%.
Zomato is a very user-friendly app with options like ‘meal for two, ‘combos’, and food-based filters being its prime attractions. It also offers certain value-based membership options (they were called back temporarily a while back) to the customers, boosting its popularity.
Swiggy has become a household name in India. The company started in 2014 in Bangalore and grew exponentially. Swiggy holds 43% of the Indian food market share and is expanding every day. Besides offering seamless food delivery services, the company has recently added Swiggy Ginny, Hypermarkets & Instamart features which allow users to get logistic & door-to-door grocery delivery solutions. This option is also available to restaurants.
Zomato Vs. Swiggy: choosing the ideal delivery partner for your restaurant.
To assess which is the right option for your restaurant between Zomato & Swiggy, a lot many things must be put under sincere consideration. Right from the registration process to restaurant margins, you must evaluate everything to make an ideal choice. You must have a clear understanding of how both the platform operates and what are their partner margins to ensure the ease of your users along with your restaurant’s profits.
Let us compare Zomato & Swiggy on different parameters.
While registering as a user on any of the two platforms is a simple deal requiring a few clicks, as a restaurant you need to fulfil some legal obligations.
Zomato registration process for restaurants:
To register on Zomato, follow the link https://www.zomato.com/addrestaurant. You will have to add certain details including:
- Restaurant Name
- City, State
- Restaurant Characteristics and Cuisines
- Contact Information
You will have to upload your menu screenshots/ images to Zomato to fulfill the menu requirements. Once submitted, the menu and other details will be reviewed and verified by the Zomato team and upon acceptance, you will be a Zomato-registered restaurant.
Swiggy registration process for restaurants:
Follow the link https://www.swiggy.com/partner-with-us/ and fill in the form with details like:
- Restaurant Name
- Owner Name
- Restaurant POC Designation
- Owner Contact Number & email id
- Restaurant City
There is a service agreement that you will have to sign. Make sure you read it thoroughly before signing. Once signed, you will have to attend a product training workshop organized by Swiggy for its partnering restaurants. Swiggy allows restaurants to have different prices for the menu as compared to the offline prices of food you offer.
Zomato verification process for restaurants
Once you have submitted the registration form, you will get a call from a Zomato representative who will verify some details. As soon as the verification is complete you will get a message and the restaurant will show on Zomato within a week or so. To make it easier for you to communicate with Zomato, you will be assigned an exclusive Point of contact should you have any queries.
Swiggy verification process for restaurants:
Swiggy believes in physical visits and upon successful submission of your registration form, one of the Swiggy representatives would visit your establishment and also verify the documents separately. It takes around 3 weeks to go live on Swiggy as a partner restaurant.
Commission rates: Zomato Vs. Swiggy
Commission rates are one of the most important aspects to compare Swiggy and Zomato for your restaurant. Restaurants are obligated to pay a certain amount of order value as a commission to generate business for the restaurant. For Zomato, the commission amount is between 18- 25% of the order value and for Swiggy the percentage is around 18-23% of the total order value.
The commission amount is not the same for all establishments and depends on various factors including the type of restaurant, order size, average order value, delivery costs, and expected order volume.
Legal documents are required to register on Zomato or Swiggy
Both platforms required restaurants to submit certain legal documents to ensure a compliant partnership. These legal documents include:
- Restaurant Registration Paperwork
- FSSAI License
- GST Registration
- Bank Account Details/ Cancelled Cheque
- Owner Identity Proof (PAN Card/Aadhar Card)
What an existing user rate on both platforms makes a significant difference for your choice. You must know how well each one of the two platforms is when it comes to food delivery, partner requirements, ease of use, ease of setup, ease of administration, backend support, and more.
In terms of how your clients feel when they use your preferred food delivery app, you must consider the user-friendliness quotient. Payment mode is one of the most important factors when assessing the user-friendliness of the platforms from the customer’s end.
While Swiggy makes the payment process a little lengthier by asking for payment mode every time you choose to order from the app, the choice of payment on Zomato becomes final until and unless you choose to change it.
What do your customers prefer?
A lot depends upon the choice of your customers. If you find more people using Swiggy for food delivery, you must choose Swiggy over Zomato and vice versa. It is reported that Swiggy is a faster app when it comes to food delivery timings. More and more users trust Swiggy for getting food delivered to their doorstep at the earliest.
At the same time, there is a certain type of loyalty in customers towards Zomato. It is considered a premium food delivery app as compared to its rival Swiggy and hence customers are more inclined towards Zomato orders.
So, which one is better- Zomato or Swiggy?
The food delivery landscape is evolving at a great rate and apps like Zomato and Swiggy are making the best of the opportunity. Both the apps are trying newer things to become more attractive to their clients- both end consumers as well as restaurants. From a restaurant’s point of view, what matters the most is your personal preference. You must evaluate all the factors mentioned in this post to derive a final decision of choosing one among the two options. Moreover, how well establishes a particular food delivery company is in your city also changes your decision so keep that dynamic in your mind as well.
Be considerate and make an informed decision, We guess we have offered your enough brain food to think and decide.