Second Wave Coffee

The second wave of coffee marked the rise of modern coffee shops, like Starbucks and Peet’s. These shops offered a wide range of coffee and tea beverages, including lattes, cappuccinos, and others, and provided a space for lingering, socializing, and escape from the office and home environment. This wave was a response to consumers’ demand for higher quality coffee and a shift in expectations. The popularity of these coffee shops coincided with the concept of the “third place” where people could engage in casual socialization. The second wave of coffee also expanded the palate and expectations of consumers by introducing new drinks like cappuccinos, lattes, and café au laits, and making them more widely available. This wave also helped to perfect and refine these drinks by local cafés and baristas.

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