The first wave of coffee refers to the period when coffee was treated as a simple beverage to drink with meals, without much focus or care. It was considered a traditional drink with regional styles, but did not receive the same level of attention as it does today. This era of coffee started in the late 1800s to 1920s and was characterized by the rise of mass-produced coffee goods during the industrial revolution. During this time, coffee shifted from a luxury item for the elite to a commodity for the general public. Brands like Folgers and Maxwell House made coffee affordable and accessible to consumers by the mid-1950s, but without any emphasis on tasting notes, country of origin, or the influence of the supply chain on flavor.