In Kuwait’s fast-growing and dynamic food delivery market, platforms like Cravez and Get Dukkan offer distinct services to restaurants aiming to expand their reach. Understanding the nuances of each can help restaurant owners make informed decisions.
Overview of Cravez
Cravez, established in 2015, is an online food delivery service in Kuwait. Its mission is to connect customers with a wide variety of restaurants and reward them for their purchases. The platform focuses on providing users with a highly efficient, easy-to-use interface to satisfy their food cravings.
Overview of Get Dukkan
Get Dukkan is Kuwait’s first multicultural app that delivers food, groceries, and more to customers’ doorsteps. It allows users to fill their fridge and pantry with favorite groceries from back home or order food from preferred cuisines. The app emphasizes delivering a multicultural grocery and food delivery experience.
Key Features Comparison
- Service Scope
- Cravez: Primarily focuses on food delivery, connecting customers with a variety of restaurants across Kuwait.
- Get Dukkan: Offers a broader range, including food delivery and grocery services, catering to multicultural needs.
- User Interface and Experience
- Cravez: Provides an easy-to-use platform with features like ordering from multiple restaurants in one transaction and tracking orders in real-time.
- Get Dukkan: Offers a user-friendly interface with features like daily discounts, fast and free delivery, live tracking, and secure payment options.
- Customer Rewards and Discounts
- Cravez: Rewards customers for every order and provides updates on the latest restaurant offers, exclusive promotions, and discounts.
- Get Dukkan: Provides daily discounts and offers, aiming to save customers money by working with suppliers to get the best deals.
- Delivery Efficiency
- Cravez: Emphasizes efficient delivery services with real-time order tracking.
- Get Dukkan: Highlights fast and free delivery, delivering groceries and food in minutes.
- Multicultural Offerings
- Cravez: Offers a variety of cuisines but does not specifically emphasize multicultural grocery items.
- Get Dukkan: Specializes in multicultural groceries, allowing customers to order items from various cultural backgrounds.
Considerations for Restaurants
- Target Audience Alignment: If a restaurant specializes in multicultural cuisine, partnering with Get Dukkan might provide access to a customer base seeking diverse food options.
- Service Integration: Restaurants focusing solely on food delivery may find Cravez’s platform more aligned with their services.
- Marketing and Promotions: Both platforms offer promotional opportunities, but the approach differs. Cravez focuses on rewarding customers per order, while Get Dukkan emphasizes daily discounts and supplier collaborations.
- Operational Efficiency: Understanding each platform’s delivery logistics and integration with restaurant operations is crucial for maintaining service quality.
Conclusion
Both Cravez and Get Dukkan offer unique advantages to restaurants in Kuwait. Cravez provides a straightforward food delivery service with customer rewards, while Get Dukkan offers a broader multicultural delivery experience. Restaurants should assess their target audience, service offerings, and operational capabilities to determine which platform aligns best with their business objectives.
