Biggby Coffee, a popular coffee chain based in the United States, with over 370 stores open across 12 states, including Michigan, Florida, Kentucky, Illinois, Ohio, New Jersey, Virginia, North Carolina, South Carolina, Wisconsin, Idaho, and Indiana, has an interesting history that extends to its logo, reflecting its evolution from a regional coffee shop to a growing franchise. Here’s a detailed look at the history and evolution of Biggby Coffee’s logo:
Founding and Early Years
Biggby Coffee was founded in 1995 in East Lansing, Michigan, by Bob Fish and Mary Roszel. The original name of the coffee shop was “Beaner’s,” which was used until 2007. The initial logo during this period reflected a more casual and whimsical approach, typical of coffee houses in the 1990s. It featured a stylized coffee bean or a cup, emphasizing the company’s focus on traditional coffee offerings.
Rebranding and Name Change
In 2007, the company underwent a significant rebranding phase. The name was changed from “Beaner’s” to “Biggby Coffee” due to the negative connotations associated with the original name, as “beaner” is a derogatory term for Mexicans. This rebranding was also an opportunity to modernize the logo and align it with the new brand identity that was more inclusive and friendly.
The New Biggby Coffee Logo
With the name change, the Biggby Coffee logo was redesigned to what we are more familiar with today. The new logo featured bold, uppercase letters for the word “BIGGBY” with vibrant orange and black colors. The use of orange is particularly noticeable as it conveys energy and enthusiasm, which resonates with the lively atmosphere of their coffee shops. The typography in the logo is playful yet solid, reflecting the brand’s approachable and robust nature.
The black color in the logo provides a strong contrast to the orange, giving it a modern look that stands out in signage and branding materials. This color scheme also works well across various media platforms and promotional materials, ensuring high visibility and brand recognition.
Evolution of the Design
Since 2007, the Biggby Coffee logo has seen subtle changes, mostly in its application rather than in its core design. The company has experimented with different shades of orange and black, and variations in the background patterns or textures, to keep the logo fresh and appealing. These tweaks reflect the brand’s adaptability and responsiveness to design trends and consumer preferences.
Logo Symbolism
The Biggby Coffee logo is more than just a name written in catchy fonts. The colors and style chosen have deep symbolism:
- Orange: This color is known for its vitality and friendliness. It stands out in visual communications and is often associated with joy and creativity, which is apt for a brand that aims to make each customer’s visit a delightful experience.
- Black: Symbolizes sophistication and excellence. It provides a grounding balance to the brightness of the orange, projecting a sense of premium quality services and products.
- Typography: The playful yet sturdy font represents the brand’s commitment to providing a friendly yet reliable experience for its customers.
Impact on Brand Identity
The evolution of Biggby Coffee’s logo has played a crucial role in its brand identity and market presence. The transition to a more modern and inclusive logo helped Biggby Coffee expand its reach and customer base. As the company continues to grow, the logo remains a vital part of its visual identity, helping it to stand out in the competitive coffee shop market.
Conclusion
Biggby Coffee’s logo evolution is a testament to the company’s growth and its responsiveness to cultural sensitivity and market dynamics. From a regional coffee shop to a recognized chain, the changes in its logo have mirrored its journey and ambitions. The current logo encapsulates the essence of Biggby Coffee—vibrant, friendly, and inviting, much like the atmosphere you would find in one of their coffee shops.
This evolution is not just a change in visual design but also a reflection of the company’s mission to create a welcoming space for coffee lovers, while also adapting to a constantly evolving cultural and business landscape.
