Pizza has long been a beloved comfort food in the Philippines, a fast-growing country of over 115 million people, combining the universal appeal of cheese, dough, and a variety of toppings with unique local twists. The country hosts numerous pizza franchises, both international and homegrown, which have captured the hearts and taste buds of Filipinos nationwide. Here, we explore some of the top pizza franchises in the Philippines, delving into their history, unique offerings, and what sets them apart in the competitive food industry.
1. Pizza Hut
History and Overview
Pizza Hut is one of the most well-known pizza chains globally and has a strong presence in the Philippines. It was founded in 1958 by Dan and Frank Carney in Wichita, Kansas. Pizza Hut entered the Philippine market in the 1980s and quickly became a household name.
Unique Offerings
Pizza Hut in the Philippines offers a variety of pizzas, pasta, wings, and other side dishes. Their iconic pan pizza remains a favorite, known for its thick, crispy crust. They also cater to local tastes with flavors such as the Adobo Pizza and Sisig Pizza, which incorporate popular Filipino dishes into their toppings.
Competitive Edge
Pizza Hut’s success in the Philippines can be attributed to its robust marketing strategies, widespread locations, and consistent quality. Their regular promotions, such as the Big Group Deals and Family Pan Pizza, attract families and large groups, making it a popular choice for gatherings and celebrations.
2. Yellow Cab Pizza Co.
History and Overview
Yellow Cab Pizza Co. is a homegrown Filipino brand established in 2001. The brand quickly gained popularity for its New York-style pizzas and distinct urban, industrial-themed interiors.
Unique Offerings
Yellow Cab offers a wide array of pizzas, with the New York’s Finest and Manhattan Meatlovers being among the top picks. They also serve pasta, chicken wings, and ice cream, providing a comprehensive menu. Their unique offerings include the Dear Darla Pizza, which is rolled and eaten like a burrito, and the Charlie Chan Chicken Pasta, known for its Asian-inspired flavors.
Competitive Edge
Yellow Cab’s commitment to quality ingredients and innovative marketing campaigns, such as their “You Do You” promotions, resonate well with the younger demographic. Their strong brand identity and strategic locations in key urban areas further bolster their market presence.
3. Shakey’s Pizza
History and Overview
Shakey’s Pizza has a long history, having been founded in 1954 in Sacramento, California. It arrived in the Philippines in 1975 and has since become a staple in the local pizza scene.
Unique Offerings
Shakey’s is known for its thin-crust pizzas, mojos (potato slices), and chicken. The Manager’s Choice and Shakey’s Special are among their most popular pizza options. They also offer party-sized servings, making them a go-to choice for celebrations and large gatherings.
Competitive Edge
Shakey’s has built a loyal customer base through its emphasis on family-friendly dining and consistent quality. Their “Shakey’s SuperCard” loyalty program offers discounts and freebies, enhancing customer retention. Additionally, their efficient delivery service ensures that they can cater to a wide range of customers.
4. Greenwich Pizza
History and Overview
Greenwich Pizza is another proudly Filipino brand, founded in 1971. It began as a small over-the-counter pizza store in Greenhills and has grown into one of the largest pizza chains in the Philippines. In 1994, Jollibee Foods Corporation acquired a majority stake in Greenwich, accelerating its expansion.
Unique Offerings
Greenwich is known for its thick-crust pizzas, with popular choices including the Hawaiian Overload and Ultimate Overload. They also serve pasta, fried chicken, and rice meals, catering to diverse Filipino tastes. Their “Overloaded Pizzas” are particularly famous for their generous toppings.
Competitive Edge
Greenwich’s success lies in its ability to innovate while maintaining affordability. Their “Barkada” (group of friends) meals and promotions target young customers, making it a favorite hangout spot. The integration with Jollibee’s extensive network has also provided a significant boost in terms of logistics and brand recognition.
5. Domino’s Pizza
History and Overview
Domino’s Pizza, founded in 1960 in Michigan, USA, is another global pizza powerhouse with a strong presence in the Philippines. It entered the local market in the 2010s and quickly established itself as a key player.
Unique Offerings
Domino’s is known for its efficient delivery service and innovative pizza options. In the Philippines, they offer a variety of pizzas, including the Extravaganza and Meatzza. Their side dishes, such as garlic bread and chicken wings, are also popular.
Competitive Edge
Domino’s competitive advantage is its focus on technology and delivery efficiency. Their “30-Minute Delivery Guarantee” has set a standard in the industry, ensuring quick and reliable service. Additionally, their user-friendly online ordering system and regular promotions help attract tech-savvy customers.
6. Papa John’s Pizza
History and Overview
Papa John’s Pizza was founded in 1984 in Indiana, USA. It entered the Philippine market in the 2010s and has since gained a loyal customer base with its focus on high-quality ingredients and distinctive pizzas.
Unique Offerings
Papa John’s offers a variety of pizzas with unique toppings and crust options. Their signature pizzas, such as The Works and Pepperoni Pizza, are crowd favorites. They also offer a range of sides, including breadsticks and chicken poppers.
Competitive Edge
Papa John’s differentiates itself through its commitment to “Better Ingredients, Better Pizza.” This emphasis on quality resonates well with Filipino consumers looking for premium pizza options. Their regular promotions and family deals also attract a broad customer base.
7. Sbarro
History and Overview
Sbarro, an Italian-American pizza chain, was founded in 1956 in Brooklyn, New York. It entered the Philippine market in the 1990s and is known for its oversized pizza slices and Italian-inspired menu.
Unique Offerings
Sbarro offers a variety of pizzas, pasta dishes, and salads. Their XL New York pizza slices and stuffed pizzas are particularly popular. They also offer baked ziti and lasagna, catering to those looking for a hearty Italian meal.
Competitive Edge
Sbarro’s competitive edge lies in its authentic Italian flavors and generous portions. Their strategic locations in malls and busy commercial areas make them a convenient option for shoppers and office workers looking for a quick, satisfying meal.
8. Angel’s Pizza
History and Overview
Angel’s Pizza is a Filipino pizza chain that has gained popularity for its affordable and delicious offerings. It was founded in the early 2000s and has since expanded its presence nationwide.
Unique Offerings
Angel’s Pizza offers a variety of pizzas, with the Creamy Spinach Dip Pizza and Angel’s Aloha Pizza being among the top choices. They also provide pasta, chicken, and desserts, catering to a wide range of tastes.
Competitive Edge
Angel’s Pizza’s success can be attributed to its affordability and innovative flavors. Their “Buy 1, Take 1” promotions are particularly popular, offering great value for money. Their emphasis on local flavors and ingredients also appeals to Filipino consumers.
9. Calda Pizza
History and Overview
Calda Pizza is a Cebu-based pizza chain known for its gigantic pizzas. Founded in 2008, it has gained a cult following for its generous servings and unique flavors.
Unique Offerings
Calda Pizza’s signature offering is their large-sized pizzas, which can reach up to 36 inches in diameter. Popular choices include the Calda Special and Quattro Stagioni. They also offer pasta and other side dishes.
Competitive Edge
Calda Pizza’s competitive advantage lies in its novelty factor and value for money. Their large pizzas are perfect for parties and gatherings, making them a popular choice for celebrations. Their focus on fresh, high-quality ingredients also ensures a satisfying dining experience.
10. Big Guys Pizza
History and Overview
Big Guys Pizza is another Filipino brand known for its large-sized pizzas. Established in 2010, it has quickly gained popularity for its budget-friendly and substantial offerings.
Unique Offerings
Big Guys Pizza offers a range of giant pizzas, with sizes up to 36 inches. Their menu includes popular choices like the All-Meat Pizza and Supreme Pizza. They also offer pasta, chicken, and sides.
Competitive Edge
Big Guys Pizza stands out for its affordability and generous portions. Their large pizzas are ideal for groups, making them a popular choice for family gatherings and events. Their focus on customer satisfaction and value for money has earned them a loyal customer base.
Conclusion
The pizza market in the Philippines is vibrant and diverse, with numerous franchises offering a wide range of options to cater to different tastes and preferences. From international giants like Pizza Hut and Domino’s to homegrown brands like Yellow Cab and Greenwich, each franchise has carved out its niche in the competitive landscape. Whether it’s through innovative flavors, large portions, or efficient delivery services, these pizza chains continue to win the hearts of Filipino consumers, ensuring that the love for pizza remains strong in the country.